Strategic Communications

The title of this post is a little misleading. As I mentioned before, I am attending the Army’s Command & General Staff College (CGSC) here at Fort Leavenworth, Kansas (… I bet you thought I was out here in Kansas just for the nice weather). One of the new requirements we have as students at is to egage in “Strategic Communication”. Wikipedia defines strategic communications as: communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning. Our requirements as students to engage in strategic communication does not exactly line up with that definition, but I think it gives you an idea of where the Army is headed. The bottom line is the Army wants to develop officers who are familiar and comfortable in dealing with the media in order to get the Army’s “message” out. In the past the military has been traditionally media shy (understatement), either making heavy use of the “no comment” or deferring to our public relations officers. No more. The Army recognizes this is the new media age and those that get their story out first, in a clear and understandable fashion are likely to better garner public support… both domestic and international. Okay… so back to school. My requirements, as related to strategic communications, are to: (1) participate in an actual media interview (television, print, or radio), (2) speak to a community group, school, or other organized gathering of citizens, (3) write professionally by submitting a letter to the editor, Op-Ed piece, or article for publication, and (4) participate in a reputable blog about their military service.

#4 is pretty easy. I think I can figure out how to blog.

#3 not too hard. I can either repurpose one of my existing papers and send in to a newspaper or I can try to be original and maybe send something in to ARRL.

#2 is a bit harder. What I have decided to do for that is put together a presentation of amateur radio operations by military members who are deployed… kind of a DXpedition in a Combat Zone. I have a lot of information on amateur radio operations by folks in both Afghanistan and Iraq and I can use my own experience as well. Then I have to find an amateur radio club to give the talk to. Ideally I need to have all of this complete by the end of March.

…and #1. That is the hardest, in my opinion. Knowing the challenge of this particular requirement, our instructors are allowing us to get credit if we are able to call and get on a radio talk show. This interpretation makes the requirement a little less severe. Now I have to find a radio talk show to call. There are several here in the Kansas City area that I am scoping out:
KCUR: Up To Date
KMBZ: Shanin & Parks

I also found some great advise on how to be prepared before I call at both NPR and KCUR.

Wish me luck.

2 Comments

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